É comum nos depararmos com a dúvida: vale a pena ter as palavras-chave no domínio? Você já deve ter ficado pelo uma vez tentado a colocar uma palavra-chave do seu nicho em seu domínio pensando que assim chegaria ao primeiro lugar do Google mais fácil.
Não é segredo para ninguém que o Google vem fazendo mudanças drásticas nos seus algoritmos, a fim de evitar que a competição pelo topo dos resultados fique cada vez mais injusta. Muitos sites monopolizavam os resultados, não permitindo que outros sites menores chegassem nos primeiros resultados.
Qual a importância da palavra-chave no domínio?
Muitos anos atrás o uso da palavra-chave no domínio era a peça essencial para se chegar aos primeiros resultados. Acontece que depois de tanto tempo é comum vermos a maior parte dos blogs de nicho com uma ou mais palavra-chave.
No entanto, o Google já advertiu: a palavra-chave no domínio perdeu consideravelmente sua importância com as novas mudanças nos algoritmos. Para se chegar nos primeiros resultados, aposte no conteúdo de qualidade e não na escolha perfeita do domínio.
Escolher um domínio forte ou uma palavra-chave?
Quando criamos um novo site é comum que nos deparamos com a questão: eu devo criar um domínio que seja forte e tenha a capacidade de se tornar uma marca ou escolho algo genérico, mas que contenha uma ou mais palavras-chave do meu nicho?
Isso depende muito da sua visão sobre o seu negócio. Se você quer apenas mais um site entre tantos outros, aposte em algo do tipo: ComprarDocesdeCasamento.com
Um domínio que contenha as palavras-chave raramente conseguirá ser original, a não ser que seja um nicho pouco explorado. Há uma grande variedade de blogs e sites no mesmo nicho que você e que já usam as palavras-chave.
Como o leitor vai se identificar com o seu site se ele não tem uma marca forte? Como você vai trabalhar a identidade visual do seu negócio se o máximo que conseguiu foi uma marca com um nome genérico?
Provavelmente, você se perderá em meio a multidão de sites existentes, e mesmo que consiga visitas, você dificilmente se destacará. Ninguém se lembra de voltar em um site do tipo ComprarDocesdeCasamento.com, mas certamente é mais pessoas vão se lembrar da marca Dona Filó.
Não importa em que nicho esteja atuando, você conseguirá se destacar da concorrência se tiver uma marca forte, capaz de ser lembrada e que mecha com o emocional do seu leitor/cliente.
Mudanças no Google
De acordo com o Google, ele deixará cada vez mais de valorizar as palavras-chave nos domínios. Se ainda hoje é possível se beneficiar, mesmo que de forma muito pequena, amanhã já não há garantias.
A principal vantagem hoje de se ter uma palavra-chave no domínio é que você consegue chegar aos primeiros lugares mais rápido e sem precisar investir muito em Seo. No entanto, outro concorrente que use uma marca forte e que cative o seu público, pode até ter dificuldade nos primeiros dias para chegar aos primeiros lugares, mas em meses terá passado o seu blog.
Se por um lado você consegue uma certa facilidade imediata, a longo prazo, a palavra-chave no domínio só trará prejuízos. Você perde a chance de construir uma marca sólida e fazer a diferença no seu nicho.
Quando vale a pena ter a palavra-chave no domínio?
Se tudo que você quer é um site de micro nicho, sem pretensões de crescimento, usado apenas para converter em vendas ou algo do tipo, ainda vale a pena usar palavras-chave no domínio. No entanto, fique atento as novas mudanças que possam vir por aí dos algoritmos.
Se você quer iniciar um novo negócio, precisa de um site que converta leitores em clientes fieis, quer se estabelecer no seu nicho e tem grandes projetos para o seu site/blog, procure criar uma marca mais forte, algo que seja capaz de ‘’grudar’’ na memória dos visitantes.
Ao criar a sua marca, você pode até usar alguma referência do seu nicho, mas que não seja tão obvia para não ser toa genérica. Lembre-se que sua marca te acompanhará por toda a caminhada e será a responsável por delimitar a identidade visual do seu negócio, assim como o primeiro sentimento que ela conseguirá extrair dos visitantes.
Ao escolher o seu domínio, verifique que não haja domínios muito semelhantes ao seu. Se houver, faça novos exercícios de criatividade e tente mudar o seu domínio de forma sutil até que ele consiga se destacar dos demais.
Um bom domínio serve não apenas para atrair mais público ao seu site, mas para passar confiança aos clientes e aos anunciantes que desejam investir no seu negócio.
Escolher um domínio original ou com palavras-chaves do seu nicho é uma questão muito pessoal e deve ser considerada as suas pretensões futuras com o projeto.
Olá,
Eu ao início dos meus negócios não tinha noção da importância da escolha de um bom domínio, na minha opinião ele é um dos pontos mais importantes para o sucesso.
Aconselho vivamente a analisar cuidadosamente as palavras chaves a inserir no domínio.
Excelente artigo, abraço!
This is nicely said! !
http://canadianpharmacysilo.com/
prescription drugs online without doctor
canadian pharmacies online
canadadrugs
[url=http://canadianpharmaciescubarx.com/]canadian pharmacies that ship to us[/url]
Your comment is awaiting moderation.
Incredible a good deal of terrific facts!
http://canadianpharmacyntx.com/
no prescription pharmacy online pharmacies canada prescription prices comparison [url=http://canadianpharmaciesnnm.com/]north west pharmacy canada[/url]
drug stores near me
canada drug pharmacy
discount pharmaceuticals
prescription drug assistance
prescription online
canada pharmacies online prescriptions
Your comment is awaiting moderation.
You actually stated this wonderfully.
http://canadianpharmacysilo.com/
prescription without a doctor’s prescription canadian pharmacies discount prescription drugs online [url=http://canadianonlinepharmacynnm.com/]canada pharmaceutical online ordering[/url]
pharmacy prescription
online pharmacy reviews
buy prescription drugs from canada
us pharmacy no prior prescription
online canadian pharmacies
canada online pharmacies
Your comment is awaiting moderation.
Superb info. Many thanks!
http://canadianpharmacysilo.com/
northwest pharmacy canada global pharmacy canada online pharmacies [url=http://www.canadianpharmacymsn.com/]canadian pharmacies-24h[/url]
drug costs
no prescription online pharmacy
price prescription drugs
buy prescription drugs from canada
medication costs
northwest pharmacy
Your comment is awaiting moderation.
You reported this very well.
https://nicktambone.com/
buying prescription drugs canada canadian pharcharmy drugs for sale [url=http://www.canadianpharmacymsn.com/]canada pharmacy[/url]
canadian pharmacy reviews
canadian pharmacies that are legit
discount pharmacy
international pharmacy
canada pharmacies
my canadian pharmacy
Your comment is awaiting moderation.
Awesome posts. Cheers!
http://canadianpharmaciescubarx.com/
canadian prescription london drugs canada canada drugs online pharmacy [url=http://canadianpharmacyntx.com/]canada drug[/url]
online pharmacies
online canadian pharcharmy
mexican pharmacies
prescription price comparison
compare rx prices
canadian pharmacies online prescriptions
Your comment is awaiting moderation.
Lovely facts, Many thanks.
http://canadianpharmaciesnnm.com/
buying drugs canada canadian pharmaceuticals online compare prescription prices [url=https://nicktambone.com/]canadian pharmacies that ship to us[/url]
no prescription online pharmacy
canada pharmacy online no script
canadian pharma companies
prescription online
canada meds
canadian cialis
Your comment is awaiting moderation.
Wonderful write ups. Many thanks.
http://www.canadianpharmacymsn.com/
online canadian discount pharmacy canadian online pharmacies pharmacy price comparison [url=http://www.canadianpharmacymsn.com/]canadian online pharmacy[/url]
best online canadian pharcharmy
canadian online pharmacies prescription drugs
pharmacy tech
canadian pharmacy online canada
canadian online pharmacies prescription drugs
overseas pharmacy forum
Your comment is awaiting moderation.
Thank you! Ample posts!
http://canadianpharmacymim.com/
no prior prescription required pharmacy london drugs canada buy drugs online [url=https://nicktambone.com/]canada drug[/url]
buying drugs canada
buying drugs canada
canada drug pharmacy
canada pharmacies online pharmacy
canada pharmacy online
canadian pharmacies that ship to us
Your comment is awaiting moderation.
Many thanks! Plenty of facts.
https://nicktambone.com/
international pharmacy north west pharmacy canada northwest pharmacy [url=http://www.canadianpharmacymsn.com/]canada pharmacy[/url]
trusted overseas pharmacies
walgreens pharmacy
canadian drugstore reviews
compare rx prices
candrugstore com
prescription cost comparison
Your comment is awaiting moderation.
Thanks. Quite a lot of data.
http://canadianpharmacymim.com/
canadian prescription canadian cialis canadian pharmacy no prescription needed [url=http://canadianpharmacyntx.com/]canadian cialis[/url]
canadian pharmacy online
trust pharmacy canada
canadian drugstore
my canadian pharmacy
online pharmacies canada
canadian drugstore
Your comment is awaiting moderation.
Seriously all kinds of terrific facts.
http://canadianpharmaciescubarx.com/
king pharmacy northwest pharmacy online drugs [url=http://talahicc.com/]canadian pharmacy online[/url]
canadian discount pharmacy
get prescription online
discount drugs online pharmacy
canadapharmacyonline com
visit poster’s website
canadian pharmacy 365
Your comment is awaiting moderation.
Point very well taken!.
http://canadianpharmaciesnnm.com/
no prior prescription required pharmacy canadian pharcharmy drugs from canada [url=https://nicktambone.com/]online pharmacies of canada[/url]
canada drugs
canadian pharmacy no prescription
overseas pharmacies
pharmacy prices
canadian pharcharmy online
trusted overseas pharmacies
Your comment is awaiting moderation.
Many thanks! Wonderful stuff.
https://nicktambone.com/
mail order pharmacies northwestpharmacy pharmacy price compare [url=http://canadianpharmaciescubarx.com/]canadian pharmacies-24h[/url]
online pharmacies canada
canadian cialis
ed meds online
rx online
top rated canadian pharmacies online
canadian drugs without prescription
Your comment is awaiting moderation.
Thanks a lot. I like it!
http://canadianonlinepharmacynnm.com/
canadian prescription drugs canadian online pharmacy prescription drugs online without [url=http://canadianpharmacymim.com/]aarp approved canadian online pharmacies[/url]
onlinecanadianpharmacy.com
canada drugs online pharmacy
meds online
canadian pharcharmy online
prescription pricing
highest rated canadian pharmacies
Your comment is awaiting moderation.
You stated it superbly.
http://canadianonlinepharmacynnm.com/
walgreens pharmacy canadian pharmacies that ship to us cheap drugs online [url=http://canadianpharmacymim.com/]canadian viagra[/url]
canadapharmacy
canadian prescriptions
pharmacy prescription
canadapharmacyonline com
highest rated canadian pharmacies
buying prescription drugs canada
Your comment is awaiting moderation.
Awesome facts. With thanks.
http://canadianpharmacysilo.com/
prescription drug canadianpharmacy canadian drugstore reviews [url=http://canadianpharmacyntx.com/]top rated canadian pharmacies online[/url]
canadian pharmacy meds
pharmacy prescription
top rated canadian pharmacies online
cheap prescription drugs online
canadian online pharmacy
canadadrugs.com pharmacy
Your comment is awaiting moderation.
Appreciate it, Loads of stuff!
https://nicktambone.com/
meds online canada pharmaceutical online ordering online canadian pharmacies [url=http://www.canadianpharmacymsn.com/]canadian pharmacies online[/url]
online pharmacies no prescription
trust pharmacy canada
no prescription pharmacies
canadian drug store
buy cialis
northwestpharmacy
Your comment is awaiting moderation.
You reported this adequately.
http://canadianonlinepharmacynnm.com/
drugs without prescription canadian viagra visit poster’s website [url=http://canadianpharmacymim.com/]canadian online pharmacies[/url]
ed meds online
top rated online canadian pharmacies
best canadian online pharmacy
online pharmacy reviews
online prescription drugs
canadian meds
Your comment is awaiting moderation.
You said it nicely..
http://canadianpharmacymim.com/
buying drugs canada canada drug pharmacies in canada [url=http://canadianpharmacyntx.com/]canadian pharmacies that ship to us[/url]
canada pharmacies online prescriptions
no prescription pharmacies
online drugs
international pharmacies that ship to the usa
canadian online pharmacies prescription drugs
canada pharmacy online
Your comment is awaiting moderation.
Cheers. I like it.
http://talahicc.com/
drugstore online london drugs canada cheap canadian drugs [url=http://canadianpharmaciescubarx.com/]canada pharmacy[/url]
reputable canadian mail order pharmacies
safeway pharmacy
buy prescription drugs without doctor
cheap canadian drugs
cheap drugs online
pharmacy online store
Your comment is awaiting moderation.
You made the point!
http://canadianpharmacymim.com/
online pharmacy without prescription canadian cialis canadian pharma companies [url=http://canadianpharmacyntx.com/]canadian pharmaceuticals online[/url]
mexican pharmacies online
buy online prescription drugs
buying prescription drugs canada
canadian prescriptions
canadian pharmacy no prescription needed
pharmacies near me
Your comment is awaiting moderation.
You made the point!
https://nicktambone.com/
mexican pharmacies shipping to usa canada drugs online pharmacy without prescription [url=http://canadianpharmaciescubarx.com/]canadian pharmacies-24h[/url]
approved canadian pharmacies online
prescription pricing
canadadrugs
pharmacy prices
canada drug
legitimate canadian mail order pharmacies
Your comment is awaiting moderation.
Really a lot of awesome info!
http://canadianpharmaciescubarx.com/
onlinecanadianpharmacy.com canadian pharmacies without an rx canada online pharmacies [url=http://talahicc.com/]aarp approved canadian online pharmacies[/url]
canadian drugstore
canadian pharmacy reviews
canadian viagra
internet pharmacy
online pharmacy canada
international pharmacy
Your comment is awaiting moderation.
Thanks a lot. I like this!
http://talahicc.com/
discount prescription drugs online london drugs canada pharmacy cost comparison [url=http://canadianpharmaciescubarx.com/]canada drugs[/url]
canadian pharmacies online
drugs for sale
canada drugs online
prescription prices comparison
online drugstore
candrugstore com
Your comment is awaiting moderation.
You said it perfectly.!
http://canadianonlinepharmacynnm.com/
drug costs online pharmacies canada online pharmacy usa [url=http://canadianpharmacymim.com/]online pharmacies canada[/url]
online pharmacy canada
online pharmacy without a prescription
24 hour pharmacy
canadadrugs
canada online pharmacies
canada drug
Your comment is awaiting moderation.
Kudos! Lots of write ups!
http://canadianpharmaciescubarx.com/
canadian pharmacies online north west pharmacy canada canadian pharmacy king [url=http://talahicc.com/]global pharmacy canada[/url]
no 1 canadian pharcharmy online
online pharmacy no prescription needed
canada online pharmacies
pharmacy near me
discount prescription drugs online
24 hour pharmacy
Your comment is awaiting moderation.
Amazing all kinds of beneficial data!
http://www.canadianpharmacymsn.com/
prescription price comparison canada drugs online canadapharmacy com [url=http://canadianpharmaciesnnm.com/]canadian pharmacies online[/url]
drug price
canadian online pharmacy reviews
canadian viagra
discount drugs online pharmacy
pain meds online without doctor prescription
pharmacies in canada
Your comment is awaiting moderation.
You explained this perfectly.
http://canadianpharmacyntx.com/
best canadian online pharmacy canadian drugs canadian prescription [url=http://talahicc.com/]canadian pharmacies[/url]
prescription pricing
canada pharmacies online prescriptions
pharmacy prescription
canadian drug stores online
canadian drugs
drug prices comparison
Your comment is awaiting moderation.
You actually explained this well.
https://nicktambone.com/
pharmacy online store canadian pharmacy online pharmacy drug store [url=https://nicktambone.com/]canadian online pharmacy[/url]
trust pharmacy canada
no prescription online pharmacy
online discount pharmacy
mail order pharmacy
top rated online canadian pharmacies
canada pharmacy
Your comment is awaiting moderation.
You suggested that adequately!
http://canadianpharmaciesnnm.com/
canadian pharmacies shipping to usa canada pharmaceutical online ordering canada pharmacies online [url=http://canadianpharmacymim.com/]online pharmacies canada[/url]
online prescription drugs
online canadian pharmacies
northwest pharmacy canada
discount pharmaceuticals
discount prescription drug
canadian prescription drugs
Your comment is awaiting moderation.
Cheers, Useful stuff.
http://canadianpharmacysilo.com/
canadian discount pharmacy canada pharmaceutical online ordering mexican pharmacies online [url=http://canadianpharmaciesnnm.com/]canadian pharmacies online[/url]
pharmacy cost comparison
canadian meds
northwestpharmacy
cheap prescription drugs
mexican pharmacy online
canadian online pharmacy reviews
Your comment is awaiting moderation.
Nicely put. Thank you!
http://canadianpharmacyntx.com/
drugstore online canadian online pharmacy canadian online pharmacies [url=http://www.canadianpharmacymsn.com/]canadian viagra[/url]
most reliable canadian pharmacies
online pharmacies
approved canadian pharmacies online
buy cialis
canadian drug store
canada pharmacies online prescriptions
Your comment is awaiting moderation.
Very good stuff. Thanks a lot.
http://www.canadianpharmacymsn.com/
canadian drug stores online canada drug cheap drugs online [url=http://canadianonlinepharmacynnm.com/]canadianpharmacy[/url]
prescription without a doctor’s prescription
canadapharmacy com
canada pharmacy no prescription
buy online prescription drugs
canadian online pharmacy
buy prescription drugs without doctor
Your comment is awaiting moderation.
Thanks a lot, Loads of tips.
http://canadianpharmacymim.com/
discount pharmacy online london drugs canada canada online pharmacies [url=http://www.canadianpharmacymsn.com/]online pharmacies canada[/url]
approved canadian pharmacies online
pharmacy cost comparison
no prescription pharmacies
canada pharmacies online
online pharmacy no prescription needed
canadadrugs.com pharmacy
Your comment is awaiting moderation.
Incredible lots of awesome facts!
http://canadianpharmaciescubarx.com/
pharmacy near me canada drugs canada drug [url=http://canadianonlinepharmacynnm.com/]canadian pharmacies online[/url]
king pharmacy
compare prescription prices
mexican pharmacies
online canadian pharcharmy
international pharmacies that ship to the usa
prescription drugs online without doctor
Your comment is awaiting moderation.
Thanks a lot, Valuable information!
https://nicktambone.com/
canadian pharmacy king online pharmacies of canada international pharmacy [url=http://canadianpharmacyntx.com/]canada drug[/url]
cialis canadian pharmacy
canadian discount pharmacy
pharmacy canada
online pharmacy no prescription
rx pharmacy
canadapharmacy com
Your comment is awaiting moderation.
Nicely put. Thanks a lot.
http://canadianpharmacyntx.com/
buy cialis canadian pharcharmy canada online pharmacies [url=http://canadianpharmacysilo.com/]london drugs canada[/url]
canadian pharmacy viagra
best price prescription drugs
best online international pharmacies
safeway pharmacy
pharmacy prices compare
buy drugs online
Your comment is awaiting moderation.
Excellent write ups. Thanks!
http://talahicc.com/
prescription cost canadian pharmacies without an rx canadian mail order pharmacies [url=https://nicktambone.com/]canada drug[/url]
online pharmacy canada
canadian drugstore reviews
mexican pharmacies shipping to usa
prescription pricing
medication costs
online canadian discount pharmacy
Your comment is awaiting moderation.
You mentioned that really well!
http://canadianpharmaciesnnm.com/
mexican pharmacy online canada drugs online canadian prescriptions [url=http://canadianpharmacymim.com/]canadian cialis[/url]
online pharmacy canada
ed meds online
24 hour pharmacy
buy prescription drugs online
canada pharmacy no prescription
canadian viagra
Your comment is awaiting moderation.
Regards! I like it!
http://canadianpharmacymim.com/
ed meds online canada drug my canadian pharmacy [url=http://canadianpharmaciesnnm.com/]canadianpharmacy[/url]
pharmacy online store
canadian pharmacies online
canadian pharmacy viagra
discount pharmacy
canadian pharmacy without prescription
meds online
Your comment is awaiting moderation.
Thanks, Very good stuff.
http://www.canadianpharmacymsn.com/
rx online canadian pharmacies that ship to us canadian drug stores online [url=http://talahicc.com/]aarp approved canadian online pharmacies[/url]
canadian pharmacies shipping to usa
drugs online
online pharmacy no prescription needed
pharmacy prices
rx price comparison
the canadian pharmacy
Your comment is awaiting moderation.
Helpful info. Many thanks!
http://talahicc.com/
discount pharmacy online pharmacies canada canadian rx [url=http://canadianpharmaciesnnm.com/]online pharmacies of canada[/url]
online canadian discount pharmacy
canada pharmacies online prescriptions
canadian pharmacies without prescriptions
no 1 canadian pharcharmy online
pharmacy tech
canada pharmacies prescription drugs
Your comment is awaiting moderation.
Lovely stuff, Thanks a lot!
http://canadianpharmacyntx.com/
canada pharmacies online online pharmacies of canada canadapharmacyonline.com [url=http://canadianpharmacymim.com/]canadian pharmacies that ship to us[/url]
canadian pharmacy
onlinecanadianpharmacy.com
canadian prescriptions
best price prescription drugs
canadian viagra
online drugs
Your comment is awaiting moderation.
Kudos! Numerous forum posts!
http://www.canadianpharmacymsn.com/
canadian drugs aarp approved canadian online pharmacies canadian prescriptions [url=http://www.canadianpharmacymsn.com/]canadian pharmacies that ship to us[/url]
walmart pharmacy price check
mexican pharmacies shipping to usa
online pharmacies canada
top rated canadian pharmacies online
pain meds online without doctor prescription
best online pharmacy stores
Your comment is awaiting moderation.
Truly all kinds of terrific material.
http://canadianpharmacymim.com/
board of pharmacy canada pharmacy onlinecanadianpharmacy.com [url=http://canadianpharmaciesnnm.com/]canada drug[/url]
buying prescription drugs canada
buy drugs online
pharmacy tech
discount prescription drug
canada pharmacies online prescriptions
canadapharmacy
Your comment is awaiting moderation.
Nicely put, Appreciate it.
http://canadianonlinepharmacynnm.com/
online prescription drugs canada drugs online discount prescription drug [url=http://www.canadianpharmacymsn.com/]top rated canadian pharmacies online[/url]
canadian rx pharmacy online
canadian pharmacy online canada
online drugstore
canada pharmacy online no script
canadian drugstore
no prescription pharmacy
Your comment is awaiting moderation.
Nicely put. Thank you!
http://canadianpharmaciescubarx.com/
drugs from canada canada drug safeway pharmacy [url=https://nicktambone.com/]online pharmacies canada[/url]
canadian mail order pharmacies
trusted overseas pharmacies
buy prescription drugs from canada
canadian pharma companies
canada pharmacy online orders
prescription drugs without doctor approval
Your comment is awaiting moderation.
Nicely put. Cheers!
http://canadianpharmacymim.com/
canadian online pharmacies prescription drugs northwestpharmacy online pharmacies canada [url=http://canadianpharmacyntx.com/]mexican pharmacies shipping to usa[/url]
canadian drug store
compare prescription prices
drug prices comparison
prescription drugs online without
canada drugs pharmacy
buy cialis
Your comment is awaiting moderation.
Nicely put. Regards!
https://nicktambone.com/
cheap prescription drugs online canada pharmacy online discount pharmacy online [url=http://canadianpharmacyntx.com/]mexican pharmacies shipping to usa[/url]
discount pharmaceuticals
canada drug pharmacy
online pharmacy no prescription needed
safeway pharmacy
visit poster’s website
no prescription pharmacies
Your comment is awaiting moderation.
Regards, An abundance of posts.
http://www.canadianpharmacymsn.com/
price prescription drugs canadian online pharmacies best canadian mail order pharmacies [url=http://canadianpharmaciescubarx.com/]north west pharmacy canada[/url]
prescription drug
discount prescription drugs online
drug stores near me
canada pharmacy no prescription
most reliable canadian pharmacies
canada pharmacies
Your comment is awaiting moderation.
Truly loads of valuable information!
http://canadianonlinepharmacynnm.com/
canadian online pharmacy reviews aarp approved canadian online pharmacies reputable canadian mail order pharmacies [url=https://nicktambone.com/]canadian pharmacy online[/url]
canadian drugstore
online pharmacies canada
compare rx prices
pharmacy price comparison
no prescription pharmacy
canadian pharmacy without prescription
Your comment is awaiting moderation.